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RISE in the Headlines
We didn’t just change a name. We took a stand—on values, responsibility, and what it means to build with integrity.
RISE is more than a name. It’s a reflection of the people we are and the clients we stand beside.
We began as MUSK Construction. The name once stood for bold ideas. But when it became tied to public statements we fundamentally disagreed with—especially about the war in Ukraine—we knew: it was time to speak with our actions.
So we rebranded. Not to run. To RISE.
So we rebranded. Not to run. To RISE.
The Bay Area and beyond took notice
“For this construction firm, values came before branding”
“Why a Silicon Valley firm turned its back on the Musk brand”
“South Bay company drops ‘Musk’ name after controversial comments”
“Ukrainian American who named his business after Elon Musk has a change of heart”
“Musk’s Name Was Supposed To Boost His Business, Now Clients Are Killing It Instead”
“Imenovao je tvrtku po Musku i brzo zažalio: ‘Klijenti me izbjegavaju‘”
